Digital Strategist

Job Overview:

We are seeking a dynamic Digital Marketing Strategist to join our team at Weaddo. In this role, you will be instrumental in developing and implementing digital marketing strategies that align with our client's business goals. You will be at the intersection of technology and creativity, leveraging your expertise in digital channels to maximize brand presence and drive customer engagement.

Responsibilities:

• Develop and execute comprehensive digital strategies aligned with company goals and industry best practices.
• Develop and execute comprehensive digital marketing strategies.
• Utilize data analytics to inform decision-making and measure campaign effectiveness.
• Oversee SEO/SEM, email marketing, social media, and display advertising campaigns.
• Conduct market research to identify trends and insights for business growth.
• Collaborate with internal teams to create compelling and innovative content.
• Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
• Minimum of 6 years of experience in digital marketing, with a focus on SEO, performance marketing, and media planning.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEMrush).
• Proven track record of developing and implementing successful digital strategies for MarTech companies or similar industries.
• Expertise in SEO best practices, keyword research, on-page/off-page optimization, and technical SEO.
• Strong understanding of MarTech tools and platforms, with the ability to leverage them effectively for marketing initiatives.
• Exceptional analytical skills and proficiency in using data analytics and reporting tools to drive decision-making.
• Excellent communication and leadership abilities to collaborate with diverse teams and stakeholders.
• Certifications in relevant areas such as Google Analytics, Google Ads, or other industry-specific certifications are a plus.

Benefits:

• Opportunity to work with a leading company in digital transformation.
• Competitive salary and benefits package.
• Dynamic and innovative work environment.
• Professional growth and development opportunities.

About Us: WeAddo

Who We Are:

We do CX transformation that drives demand and engagement using AI & Analytics

We're WeAddo, and we're in the business of revolutionizing the way companies interact with their customers. Think of us as the bridge between what businesses need and what customers expect. With a suite of MarTech services that's all about acceleration and engagement, we're the team that makes sure your digital presence doesn't just exist — it dominates.

What We Do:

We take your customer experience and brand to the next level. Our integrated MarTech offerings are your toolkit for CX transformation, driving the kind of demand and engagement that turns heads and opens wallets. With AI and Analytics in our toolbox, we're not just engineers — we're pioneers of the customer journey.

Why We Do It:

It's simple: we believe in the power of connection. Every strategy we develop and every tool we implement is aimed at strengthening the bond between your brand and your customers. It's not just about the bottom line; it's about building a community around your business.

How We Do It:

Our approach is hands-on and heads-in. We're on a mission to master your market with customer-first experiences. Need an on-demand MarTech expert? We're on it. Looking for a comprehensive audit and solution integration? Consider it done. We're all about delivering actionable insights that not only keep your sales and marketing agile but also ensure your brand and customer base are continuously growing.

What Sets Us Apart:

We don't just follow the digital trends — we set them. With a unified customer data platform, AI-based predictive analytics, and comprehensive customer journey mapping, we're redefining how businesses understand and interact with their customers.

Our Supporting Services:

Our services are like a Swiss Army knife for your MarTech needs:

• Tailored Demand Generation blueprints for engagement that sticks.

• Instant access to expertise that keeps you ahead in the CX game.

•  Audits and integrations that streamline every interaction.

•  Sales and marketing strategies that pivot with precision.

•  Learning algorithms that aren't just smart; they're intuitive.

Our Mission Statement:

To empower businesses to harness the full potential of their MarTech investments, ensuring a customer experience that's not just satisfactory but legendary.

Our Vision:

We're looking at a future where every customer interaction is an opportunity for growth. A future where businesses can not only predict what their customers will do next but also be there waiting with the perfect response. That's the world WeAddo is building — one click, one campaign, one satisfied customer at a time. 

We're WeAddo, where every client's success story is our own. Let's make digital marketing do more than just talk; let's make it perform.